Today in 2015, there are many elements that go into good search engine optimization (SEO). To achieve search engine rankings and website traffic representing actual prospective customers, Google (in particular) doesn’t just look at the content and user-friendliness of your website. Google is also looking at the technology behind your website and web host. Businesses that operate in competitive online categories will need to incorporate the latest technology in order to be successful.
Web technology plays into four elements that Google considers important:
- Mobile Responsiveness
- Speed of Page Loading
- Social Media Integration
For more information about how these elements affect Google search engine rankings, visit the 1st Click Consulting Online Marketing Strategies blog here.
About the Author: Janet Macdaniel
Janet Macdaniel founded her Internet marketing consulting company, 1st Click Consulting, in San Antonio, Texas in 2002 after more than 15 years in marketing communications, direct marketing, multi-media advertising, and promotions. In 2006, 1st Click Consulting moved to the Denver Metro area. The ultimate goal of 1st Click Consulting is to make Internet marketing affordable and profitable for companies large and small. Janet is a Certified Internet Marketing Specialist.
Janet was Director of Marketing for USAA Alliance Services and also worked for 8 years in the marketing and promotion department of Hearst Corporation’s San Antonio Light newspaper. She received certification in Advanced Search Engine Marketing in 2003. Her clients include retailers, service industries, professionals, and companies engaged in wholesaling, manufacturing, transportation, construction, hospitality, and financial services.