Today in 2015, there are many elements that go into good search engine optimization (SEO). To achieve search engine rankings and website traffic representing actual prospective customers, Google (in particular) doesn’t just look at the content and user-friendliness of your website. Google is also looking at the technology behind your website and web host. Businesses that operate in competitive online categories will need to incorporate the latest technology in order to be successful.
Small business owners wear a lot of hats. They must be experts in customer service, accounting, human resources, sales & marketing—and in the specific knowledge related to their products or services. It is a lot.